When we think about shopping most of us will think directly of housekeeping type shopping – the everyday food and cleaning materials sort of thing. It’s the first thing that comes to my mind anyway. But there are many forms and variations and that’s why a good retail channel is a brilliant idea. They can offer vouchers and money off coupons for all the different restaurant chains; give hints for gift and homeware supplies.
A good example of this is recently when a relative had a special birthday, there was quite a bit of brain draining when it came to present selection. For some people it’s an absolute doddle – you just get them perfume or make up or a car manual etc. For others, well that is not easy. But a good shopping channel will gather together reviews on all kinds of wares, show examples of the latest trends, and be able to offer ideas outside the usual flights of fancy!